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This is our vehicle wrap, graphic design and website blog. You can find news posts and informational articles that can help you when finding a vehicle wrap, get design services or locate a web designer. It is our mission to create new articles on a regular basis that can help our clients save time, money and frustration.
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Saturday, 14 August 2010 07:16 |
Look around online at vehicle wrap images you like | 1
If you are thinking about getting a vehicle wrap you should spend some time looking around the Internet for images of wraps that fit your style. There are tons of vehicle wrap companies out there and a wide range of styles that can be created. Don't mistake looking for images as copying another companies style, but get inspired and collect some images you like so your designer can have an idea on what you are looking for. This will save both you and your future vehicle wrap designer time and money.
Research vehicle wrap companies around your area | 2
There are more then likely multiple vehicle wrap companies near your city that you can look up online or visit their location for info. It's best to check out several shops that offer vehicle wraps and meet with the designers so you can get a feel for what they are capable of. After all, they will be essentially creating a brand for your company that will represent you to potential new clients. If you found a reputable wrap company but aren't quite sure if they can design what you want, you can have anyone qualified design your wrap and have the files or prints shipped to someone nearby for installation.
Don't go cheap when it comes to vehicle wraps | 3
Everyone is always looking for the best deal on vehicle wraps. With years of experience in the industry we have seen low cost wraps, medium priced and higher priced vehicle wraps from many companies. The end result with the cheapest vehicle wrap is always the same: Premature fading, cracking and peeling. Why? Vehicle wraps that are printed on cheaper printers with lower grade materials simply don't last. Vehicle wrap companies often buy less expensive large format printers to save money and get their foot in the door. The problem is that these entry level printers are not meant to create high quality graphics and when installed will fail much faster. Paying a little bit more to a reputable company will extend your vehicle wraps life and prevent possible paint damage that cheaper materials can cause.
Market your brand or product well | 4
We've all seen wraps that look really cool but can't be read. When getting a vehicle wrap stay true to what you are trying to market and lay all focus on that. Vehicle wraps are a great investment that provide the most impressions per cost but you must brand well. Don't get carried away and cram a bunch of text on your wrap that can only be read at 2 feet away. Keeping it simple is a key to design that often gets overlooked when creating vehicle wraps. Think big because the easier your wrap is to comprehend, the more potential leads you might get.
Clean your vehicle prior to dropping off | 5
The day prior to getting your fresh new vehicle wrap installed be sure to wash your vehicle! Most graphic shops will charge you an extra fee if you drop off a dirty vehicle. More importantly, bringing a dirty vehicle will delay the vehicle wrap installation process. Wash the vehicle with a non waxed based soap or baby shampoo and be sure NOT to wax the vehicle. Dry the vehicle when you are finished and try to avoid dirt roads etc before delivering it to your wrap company. Make sure you wash the vehicle the day before and not right before you bring it in for your wrap because that will give it sufficient time to dry. Doing this will keep the installation of your new wrap on track and make the shop you are taking it to very happy! |
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Tuesday, 10 August 2010 02:18 |
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After some work we have finally replaced our old Awthentik website with this fresh new website design. Our goal was to simplify the site design and structure it so that users could find information more easily. Our last website had a good web lifespan and ranked very well on google along with bringing us business from all over the world. We will be updating vehicle wrap portfolios and some misc things on the site but until then we hope you all enjoy this new vehicle wrap and design site. Feel free to contact us if you have any questions.
AwthentiK Graphics- a design company |
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Monday, 25 January 2010 02:03 |
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Trailer wraps are an excellent way to promote your business in a cost effective manner. A trailer is essentially a moving billboard to any motorists going and coming from their place of work, home or even on vacation. With the right graphic design your trailer could be working to pay your bills and attract businesses that you might not have reached with other forms of advertising.
If you haven't had a chance to browse our website here are some images trailer wraps that might inspire you to take a step into large format advertising. |
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Monday, 25 January 2010 01:44 |
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AwthentiK Graphics is a vehicle wrap and graphic design specialist that prides itself in creating rich affordable means of advertising. Our cutting edge authentic means of marketing tactics will get your business traffic and new potential client leads. When you think graphics, think Awthentikâ˘.
Visit our website for more details www.awthentikgraphics.com |
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Sunday, 24 January 2010 15:29 |
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Follow awthentik graphics on twitter to see the latest jobs, ramblings from the owner and some interesting things you might not have known before. Really, what do you have to lose? You might even network some new business links through our friends.
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Sunday, 24 January 2010 15:20 |
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Our facebook is online. Connect and be a part of our network as well as receive special deals and promotions not available on our website for vehicle wraps and much more.
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Sunday, 24 January 2010 15:02 |
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There are many designers out there that promise you the world and quite frankly this industry is highly overpopulated with "designers". We figured it would be a good idea to point out some things for our potential clients to look out for when shopping for a graphic designer. The things we will list should prepare you when interviewing your future designer for any advertising or media creation.
Make sure that the designer you are interviewing knows what they are doing.
For instance if you are getting a logo designed the ONLY format your designer should create it in is vector art. If your designer tells you otherwise they should think about a new career. Vector art is the only format that is scalable without resolution loss and with that you can get any type of graphic created from your vector logo. Your artist should be able to answer any questions without hesitation. Ask them if they have a minute to draw a vector heart for you or a vector arrow. You would be surprised how many so called "graphic designers" these days use clipart instead of original artwork. Watch them and make sure they do not open a file with a heart or arrow in it or used a tool with a pre-made shape. Make sure that they are actually taking the few steps to draw it. If your designer can't take 45 seconds to draw any of these items from scratch (while you watch) then they are not real artists.
The design process
How does the design process work? The prospective graphic artist should have steps in the process to create your media. You should be involved in these steps and have a certain amount or revisions until the job is right for you. Get to know your potential designer and how they operate before making a final decision on who you are going to hire for your important advertising job. If you don't feel comfortable with the designer or their confidence think about why.
Make sure they calibrate!
If your interviewee (designer) does not calibrate for color output, don't trust them! What they show you on a monitor could be completely different than what you receive printed. Color consistency and calibration can make or break a design. Red should not print pink! Grey should not look green when printed although there is a fine line in the differences of these colors.
So what do they charge?
Most "good" designers can charge anywhere from $75 an hour and up. If you find someone to do you business card layout for $10 you should be very skeptical about the image they will create for your company. You might think you saved a couple bucks but what does that really mean about the image your company portrays? Nobody wants work done by someone with a cheap image and a poor image says more than just that. It says that your company might cut corners on everything you do. Don't go cheap on your design although more importantly don't pay too much! Like the old saying says "You get what you pay for".
Look at your designer's website
If their site looks like its from 1990, more than likely they design like it. If they don't have their own PERSONAL website (excluding myspace, facebook, merchant circle or any other site), meaning www.[theircompanyname].com you should be very very cautious. A designer without a website is a designer afraid to show design work to the public.
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